Contacting customers by telephone or through the mail after a sale is a
promotional strategy that puts the importance of customer satisfaction
first while leaving the door open for a promotional opportunity. Skilled
salespeople make survey calls to customers to gather information that
can later be used for marketing by asking questions relating to the way
the customers feel about the products and services purchased. This
serves the dual purpose of promoting your company as one that cares what
the customer thinks and one that is always striving to provide the best
service and product.
Customer Appreciation Events
An in-store customer appreciation event with free refreshments and door
prizes will draw customers into the store. Emphasis on the appreciation
part of the event, with no purchase of anything necessary, is an
effective way to draw not only current customers but also potential
customers through the door. Pizza, hot dogs and soda are inexpensive
food items that can be used to make the event more attractive. Setting
up convenient product displays before the launch of the event will
ensure the products you want to promote are highly visible when the
customers arrive.
Branded Promotional Gifts
Giving away functional branded gifts can be a more effective promotional
move than handing out simple business cards. Put your business card on a
magnet, ink pen or key chain. These are gifts you can give your
customers that they may use, which keeps your business in plain sight
rather than in the trash or in a drawer with other business cards the
customer may not look at.
Causes and Charity
Promoting your products while supporting a cause can be an effective
promotional strategy. Giving customers a sense of being a part of
something larger simply by using products they might use anyway creates a
win/win situation. You get the customers and the socially conscious
image; customers get a product they can use and the sense of helping a
cause. One way to do this is to give a percentage of product profit to
the cause your company has committed to helping.
Customer Referral Incentive Program
But I must explain to you how all this mistaken idea of denouncing
pleasure and praising pain was born and I will give you a complete
account of the system, and expound the actual teachings of the great
explorer of the truth, the master-builder of human happiness. No one
rejects, dislikes, or avoids pleasure itself, because it is pleasure,
but because those who do not know how to pursue pleasure rationally
encounter consequences that are extremely painful. Nor again is there
anyone who loves or pursues or desires to obtain pain of itself, because
it is pain, but because occasionally circumstances occur in which toil
and pain can procure him some great pleasure. To take a trivial example,
which of us ever undertakes laborious physical exercise, except to
obtain some advantage from it? But who has any right to find fault with a
man who chooses to enjoy a pleasure that has no annoying consequences,
or one who avoids a pain that produces no resultant pleasure? On the
other hand, we denounce with righteous indignation and dislike men who
are so beguiled and demoralized by the charms of pleasure of the moment,
so blinded by desire, that they cannot foresee
Langganan:
Postingan (Atom)