Promoting your products while supporting a cause can be an effective
promotional strategy. Giving customers a sense of being a part of
something larger simply by using products they might use anyway creates a
win/win situation. You get the customers and the socially conscious
image; customers get a product they can use and the sense of helping a
cause. One way to do this is to give a percentage of product profit to
the cause your company has committed to helping.
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