Contacting customers by telephone or through the mail after a sale is a
promotional strategy that puts the importance of customer satisfaction
first while leaving the door open for a promotional opportunity. Skilled
salespeople make survey calls to customers to gather information that
can later be used for marketing by asking questions relating to the way
the customers feel about the products and services purchased. This
serves the dual purpose of promoting your company as one that cares what
the customer thinks and one that is always striving to provide the best
service and product.
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